ICE - 'In Case of Emergency'

 Many of us carry a mobile phones with names and phone numbers stored in its memory, but no one other than ourselves, knows which of these numbers belong to our closest family or friends.  

 If you were to be involved in an accident or were taken ill, the people attending you would have your mobile phone but wouldn't know who to call. 

 Hence this 'ICE' (In Case of Emergency) Campaign concept was born. It is a method of contact during emergency situations. 

 All you need to do is store the number of a contact person or persons who should be contacted during emergency under the name 'ICE'

( In Case Of Emergency).